Preserving our planet

Like our increasingly demanding customers, we are willing to reduce our ecological impact and to answer to your questions. The change will come from children and new trends are emerging: second hand, circular economy... A new playground to explore and to preserve tomorrow's world for future generations.


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Commitment No. 1: Working with WWF; a key environmental player

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WWF France and the Club "Entreprendre pour la Planète" (Doing Business for the Planet)

WWF France is an independent global environmental organisation active in more than 100 countries.

With its mass support of over 6 million members, WWF® France works to :

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Put a stop to the degradation of the planet’s natural environment

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Build a future in which humans live in harmony with nature

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Conserve global biodiversity

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Ensure the sustainable use of renewable natural resources

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Promote pollution and waste reduction

"A company's impact on the society in which it operates and on the environment has become a critical component in measuring its overall performance and its ability to continue to operate effectively. All business activities depend at one time or another on the state of the planet's ecosystems".

Extract from the "Entreprendre pour la Planète" charter
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Photos credits : Panda © Brad Josephs & Forest © Shutterstock / Dr Morley Read / WWF-Sweden

Educating children on the protection of biodiversity

In order to improve our contribution to the protection of the environment and to defend a nature that is now threatened, we have decided to join forces with one of the key environmental players: WWF to create sustainable toys with one of our brands : JANOD.

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A 100% sustainable collection was created in 2020

Janod is in a process of continuous improvement by reducing the impact of its activities on the environment.

The aim of this collaborative project is to educate children (and their parents) on the importance of environmental protection by transmitting key messages regarding the preservation of biodiversity in a fun and entertaining way.

Today’s children will be the major environmental protection players in a few year’s time; that is why it is so crucial to pass on our love of nature and the need for its protection right now.

A 36-product range has been developed with responsibly-sourced materials (FSC® wood, FSC® or recycled cardboard, organic cotton, water-based paint etc.) for children aged 0-7 years.

(FSC = Forest Stewardship Council: which means that the wood used comes from responsibly managed forests).

Our designers have also optimized the shapes to minimize the loss of raw materials.

The Juratoys Group will donate a percentage of the sales from every WWF product sold to support the actions of this NGO.

More information about this partnership in our catalogue !

Discover the products
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Commitment No. 2: Promoting responsibly-sourced materials

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FSC®-certified wood is used to manufacture our toys

The FSC®* certification system is an environmental ecolabel which ensures that wooden products come from responsibly managed forests. As a result, it guarantees the legality of the resource’s exploitation and the absence of any links to deforestation, in addition to biodiversity conservation.

*Forest Stewardship Council ®

Responsible forest management is a concrete response to environmental concerns and one of the solutions for protecting and maintaining the world's forests. That is the reason why the FSC label was created. Janod, which produces wooden toys has a crucial role to preserve it.

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The forest is like our lungs

We need it to breathe! Forest ecosystems are home to 80% of the Earth's biodiversity and perform functions that are crucial for the survival of our planet, and in turn, humans.

Almost 1 in 6 people worldwide depend directly or indirectly on the forests for their livelihood. However, forest environments are still being subjected to a great amount of pressure.

The net loss of natural forests amounted to roughly 6.5 million hectares a year between the years 2010 and 2015, or 17 football pitches per minute (source FAO). Furthermore, deforestation is responsible for approximately 15% of CO₂ emissions and therefore, also plays a role in global warming.

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In 2022, FSC®-certified wood accounts for 31% of all wood used in our wood and cardboard collections. By 2025, we aim to increase the amount of FSC® wood used in our toys to 70%.

Since Winter 2019, the wood and cardboard used in the Lilliputiens collections has been sourced from responsibly managed forests. It includes compliance with environmental, ethical (respect for workers and indigenous populations) and economic criteria.

80% of KALOO gift boxes are certified FSC®.

More about FSC®

Organic cotton for our soft toys

The future belongs to our children and in order to build a more virtuous world, KALOO has designed soft and protective cuddly toys in ORGANIC cotton.

Cotton is a very water-intensive crop, and the method used to grow organic cotton allows this consumption to be greatly reduced and is part of an environmentally-friendly production method :

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The ORGANIC cotton chosen for the PETIT PAS range meets the highest and most comprehensive standard for the textile industry, from planting to dyeing.


Much more than a cuddly toy
, the Kaloo Petits Pas collection has been designed to limit the number of materials used and help protect our planet. They are made from all-natural and organic eco-friendly materials and are suitable for small, delicate skin.

LILLIPUTIENS has also started using organic cotton in its aptly-named "Eco-Friendly" range of early years products. This includes comforters, musical toys and play mats, etc.

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Recycled polyester stuffing for our soft toys and comforters

As of 2020, all the stuffing used in the KALOO and LILLIPUTIENS collections is made from 100% polyester fibres obtained from recycled plastic bottles. The stuffing is GRS-compliant (Global Recycled Standard) and certified by the Control Union body.

Products labeled GRS contain at least 50% recycled material.

This international standard was developed by "Control Union Certifications" in 2008 and certifies not only the recycled content of a product but also the compliance with responsible environmental, social and chemical criteria throughout the value chain (spinning, weaving, knitting, dyeing, printing and sewing) in more than 50 countries.

This is part of our commitment to develop more environmentally friendly toys, whilst reducing our carbon footprint.

Find out more about our soft toys
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Commitment No. 3: Saying “stop” to waste!

We are reducing our packaging

We make our packaging as compact as possible and amend the existing ones as we go. Since January 2020, JANOD gradually and optimally replace all the plastic materials in our packaging with new alternatives, such as biodegradable or recycled materials.

Most plastics are derived from petrochemicals (chemicals derived from petroleum) and therefore, have an impact on our environment. Furthermore, the plastic found in nature - and most especially the oceans - is a major source of pollution. This has prompted us to do what we can to limit these impacts.

One example of how we are reducing our environmental impact is by replacing PET packaging with cardboard packaging.
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Since January 2020, we have removed all the plastic elements found in our packaging of 127 JANOD items, i.e. around 950 000 pieces sold per year.

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For all the pieces sold of these 127 items, that's 5.5 tonnes of plastic less per year!

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Since January 2021, all plastic (PET bags used as inner and outer protective packaging) have been removed from all JANOD puzzle boxes.

Alternatives and tips

Before, you found in your packages these small anti-humidity or desiccant silica bags, a chemical compound naturally present in the environment and in many minerals but dangerous when it becomes dust and with a plastic packaging. For our KALOO and JANOD brands, we have changed this silica bag to clay-based bags with ecological packaging.

By changing these little bags, we saved 5.3 tonnes of plastic per year.

Extending the lifecycle of toys

Janod provides you with spare parts to repair toys and give them a second lease of life.
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Commitment No. 4: Reducing our carbon footprint

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Measuring and reducing our carbon footprint

In 2020, the JURATOYS Group carried out its first carbon assessment to measure the impact of its activities and implement a concrete action plan. This diagnostic tool designed by the Ecological Transition Agency - ADEME makes it possible to understand and analyze its main greenhouse gas emissions.

For the year 2019, across our entire value chain, for JANOD and KALOO brands, we generated 6,600 tonnes of CO2e.

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Only companies with more than 500 employees are currently required to measure their carbon footprint (scopes 1 and 2) every 4 years. The scope considered for the calculation is of the utmost importance, as it may or may not take into account significant sources of emissions. At Juratoys, we chose to include scopes 1, 2 and 3 in order to obtain a fuller picture of our actual impact.

This analysis allowed us to identify areas for improvement consistent with the already-underway CSR approach, namely by means of the following courses of action:

- favouring recycled materials, especially for textiles

- avoiding waste by reducing the size of our packaging ;

- reducing the amount of plastic used in our packaging ;

- favouring eco-friendly modes of transport...

A 2nd carbon assessment is being carried out on our 3 brands (JANOD, KALOO and LILLIPUTIENS) to measure our progress and improve continuously from year to year.

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A collective approach

Everyone has a role to play in a company's low-carbon approach, and will do so via their job, values and daily actions. This is why Juratoys has proposed that each willing employee should calculate their personal carbon footprint in 2021.

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Analysing the impact on the planet at each production stage

In order to go one step further and reduce its environmental impact, the Juratoys Group is carrying out its first life cycle analyses on products from its 3 brands: JANOD, KALOO and LILLIPUTIENS.

A life cycle assessment is an evaluation method used to identify and quantify the environmental impacts throughout the life of a product, from raw material extraction to store delivery, and thus identify the most relevant levers to reduce the JURATOYS group’s impacts on the ecosystem.

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Reforestation in partnership with KINOME and ONF: educational and solidarity plantations

“We don't inherit the land from our parents, we borrow it from our children. " Antoine de Saint-Exupéry

Planting trees means acting to safeguard our forests but also discovering their resources. It is also an opportunity for children to develop their potential as eco-citizens and their solidarity. This is done in solidarity with young people from Southern countries who are participating in a similar development. It aims to inspire adults to want to do the same !


In association with Kinomé, its Forest & Life program and the ONF (Office National des Forêts), JANOD has been working for reforestation since 2019 by financing and helping to plant trees with local Jura schools and employees.

Each year, 4,500 trees are planted in total, including 1,500 in France, and for one tree planted in the northern hemisphere, two are planted in the southern hemisphere (i.e. 3,000).

With global warming, our French Northern and Eastern forests are suffering from bark beetle damage. This family of 2 to 7 millimeter insects, naturally present in our ecosystem, is disturbed by climatic conditions which have accelerated the proliferation of parasites, insects and fungi. This causes the dieback of trees and changes the appearance of forests where the needles turn from green to brown and finally their total disappearance. Children, parents, colleagues, communities... everybody is concerned to preserve the forest.

The Forest & Life program, it's :

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Is the year the “La forêt des enfants” (The Children’s Forest) was launched.

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The number of trees planted by children.

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The number of children involved in the programme.

Why is JANOD commited to young people and the forest ?

To prepare tomorrow’s world for our children, by making a concrete contribution to environmental protection and offsetting our impact on the environment (because most of our products are made of wood).

To give meaning: Group employees accompanied the children from volunteer classes to replant trees.

To make our audiences aware of the urgent need to act: Parents, Grandparents and Children alike.

Would you like to know more about this initiative?

We are also committed to solidarity

Discover how we have supported the Juratoys partners’ solidarity associations and players.