About Us

The future of children is being played out now: this is why, every day, we must take great care in designing our toys and games. We are committed to a progressive approach in order to make the world a better place for our children to grow up in. This is why we create toys that last, toys that help children to dream, to imagine, to create, but also to understand, to respect, to act...

The JURATOYS Group’s core value :

Engage in a process of progress for a better world where our children will grow up.

A sentence that symbolises our company and must be reflected, day after day, in both our actions and decisions.
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What does collective play mean ?

It means to contribute, day after day, to give strength, meaning and life to what brings us together and makes us a unique group.

  • We are creators of toys and therefore, must also be agents of change.
  • We have a duty to be kind and attentive to all our stakeholders: customers, partners, suppliers, employees and last but not least, nature; whose resources enable us to manufacture toys and soft toys.
  • It is important to do our job with joy and pleasure.

Juratoys group brands

Our CSR vision

Corporate social responsibility (CSR) incorporates all of an organisation’s practices regarding the company’s sustainable development. At JURATOYS, this translates into the desire to identify and take responsibility for one’s impact on society and the environment but also to report it. This is also reflected in the strive to optimise the company’s activities and products, in addition to its commitment to an improvement process.

CSR is an all-encompassing aspect ; it affects all of us ! That means that you too have a role to play.

Our commitments

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Our toys have superpowers... They help children develop and better understand the world.


Because great declarations are nothing without actions and in order to value the work of the Juratoys teams on a daily basis, we would like to share with you each of the small advances made, in keeping with the legend of the hummingbird.

Because our actions today determine the future of our children, Juratoys is committed to reducing its environmental footprint.

Because transparency with our stakeholders is essential.

Because we all have a role to play and as it has been proven that together we go further, let us inspire each other to make things happen !