Preserving our planet

Sustainable development means meeting the needs of today without preventing future generations from meeting theirs. We all have a role to play in protecting the environment and natural resources.

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Commitment No. 1: Working with WWF; a key environmental player


WWF France and the Club "Entreprendre pour la Planète" (Doing Business for the Planet)

WWF France is an independent global environmental organisation active in more than 100 countries.

With its mass support of over 6 million members, WWF France works to:

  • Put a stop to the degradation of the planet’s natural environment.
  • Build a future in which humans live in harmony with nature.
  • Conserve global biodiversity.
  • Ensure the sustainable use of renewable natural resources.
  • Promote pollution and waste reduction.

Companies and their stakeholders are increasingly aware of the need to behave responsibly and the benefits associated with doing so.

A company's impact on the society in which it operates and on the environment has become a critical component in measuring its overall performance and its ability to continue to operate effectively. All business activities depend at one time or another on the state of the planet's ecosystems.

Extract from the "Entreprendre pour la Planète" charter

Photos credits : Panda © Brad Josephs & Forest © Shutterstock / Dr Morley Read / WWF-Sweden

Educating children on the protection of biodiversity

In order to improve our contribution to the protection of the environment and to defend a nature that is now threatened, we have decided to join forces with one of the key environmental players: WWF to create sustainable toys. The aim of this collaborative project is to educate children on the importance of environmental protection by transmitting key messages regarding the preservation of biodiversity in a fun and entertaining way. Today’s children will be the major environmental protection players in a few year’s time; that is why it is so crucial to pass on our love of nature and the need for its protection right now.


A 100%-sustainable collection was created in 2021

A 36-product range, developed with responsibly-sourced materials (FSC® wood, FSC® or recycled cardboard, organic cotton, etc.) for children aged 0-7 years.

The Juratoys Group will donate a percentage of the proceeds from every WWF product sold to support the actions of this NGO.

Discover the range

We are also committed to solidarity

Discover how we have supported the Juratoys partners’ solidarity associations and players.